My name is Jacob Beautemps. I did my Master of Education in Physics and Social Sciences at the University of Cologne, where I am now writing my doctorate. My goal is to get young people excited about science. I was able to do that behind the camera in programs like "1, 2 or 3" (ZDF), "Nachsitzen" (RTL) and "stern TV" (RTL).
Since 2018 I have been standing in front of the camera and try to get in contact with people even more directly through my YouTube channel Breaking Lab, which I produce together with the production company i&u TV. I try to make topics of the future or current events tangible and explain them with a scientific approach. My motto is based on an (alleged) quotation of Einstein. "If you can't explain something easily, you haven't understood it." Anyone can throw technical terms around, but to make sense of them, that's the real art.
Recent videos on the channel Breaking Lab
Was macht ein gutes Video auf YouTube aus?
What does a successful video on YouTube actually look like? In a survey I conducted with over five thousand participants I was able to identify 16 rules for a successful YouTube video . I have published the rules clearly arranged, in form of a short catalogue, free of charge on the internet. You can find the complete catalog here.
Workshops and lectures
In addition to my work on YouTube, I also give workshops and give advice on communication with digital media, especially YouTube. In doing so I can draw on my TV and YouTube experience and research. I always adapt the contents of the workshops to the target group. I help to develop social media strategies, individual formats or analyse existing channels.
If you are interested in a cooperation, please contact me via the contact field on the website.
I research at the university of cologne. My topic is "What comprises a successful educational science YouTube video?: the optimization of YouTube videos’ educational value through the analysis of viewer behavior and development via machine learning."
The goal of this research is to create a catalog for content creators, about how they should make their videos, for successful videos, that people like to watch and where they learn the most. More informations.